Trust and Respect

Article | Accountability Insights

by | Jun 19, 2014

One of the important benefits of taking accountability for respecting individuals and their individuality is an unusually high level of trust that facilitates astonishingly open and candid discussions about mistakes, learning, failures, and how to foster improvement. Think about it. See It is the first step Above The Line—it’s also the prerequisite step to Own It.

Procter & Gamble is a company that has regularly graced Fortune’s most admired company list. Through ups and downs, this well-known consumer products company has maintained the respect of millions of people throughout the world. One of the main reasons is P&G’s own profound respect for individuals. Flowing from P&G’s purpose to “provide branded products and services of superior quality and value that improve the lives of the world’s consumers” are the key principles and values of Procter & Gamble’s culture and work environment. These principles are as follows: (1) we show respect for all individuals,(2) the interests of the company and the individual are inseparable, (3) we are strategically focused on our work,  (4) innovation is the cornerstone of our success, (5) we are externally focused,  (6) we value personal mastery, (7) we seek to be the best, and (8) mutual interdependency is a way of life.

How would you rate the level of respect and trust in your organization? Are there people inside your organization that do not receive the respect they deserve? Are there people outside your organization—customers, suppliers, partners, communities, vendors, or other stakeholders—that likewise fail to receive respect from your organization? If so, why? What about the people who report to you? Are any of them respected more than others? If so, why? Are you respected by your peers and leaders? When did you last feel seriously disrespected? What did you do about it?

To learn more about how to build greater respect for individuals and trust in the organization, join our Accountability Community at www.partnersinleadership.com, where you can review actual company experiences and results.

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