Speed To Market

Creating A Culture Of Accountability where people focus on priorities, engage their inventiveness at every stage, creatively deal with obstacles, and take personal accountability for deadlines and budgets is absolutely essential when attempting to introduce new products and services to the market in a timely fashion. Speed to market depends on culture and accountability.

Abiomed Europe, a pioneer in healthcare technology innovation, created such a culture to launch a ground-breaking heart muscle recovery device designed to assist and/or replace the life-sustaining pumping function of a failing heart. By assisting the heart’s main pumping chamber to drive blood through the body, the Abiomed pump offers new hope to critically ill heart attack and heart failure patients who have run out of options. However, FDA approval in the U.S. was halted because of quality and functionality issues with the device in Europe. Abiomed Europe took immediate steps to correct the situation by Creating A Culture Of Accountability that aligned desired results, business functions, support groups, and people throughout the organization to make product modifications and gain FDA approval. Within months, the Abiomed pump was changing the way lives are saved in the U.S. health care system.

Speeding new products and services to market is most effectively achieved when the culture of the entire organization is aligned and all business functions are aligned in supporting the effort to achieve new product and service success in a timely manner. To learn more about Creating A Culture Of Accountability that drives speed to market and commercial success, join the Accountability Community at www.partnersinleadership.com, where you can review more accounts of teams and organizations that have actually done it.

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