Increasing Sales

Article | Accountability Insights

by | May 16, 2013

When an organization gets serious about building greater accountability within its sales force, sales performance improves. Specific results can include: 1) increased sell-through, margins, and top-line sales, 2) improved product/service launches, 3) better coaching, feedback, and follow-through, 4) greater ownership of customer end results, and 5) more energized sales organizations. Here’s how one District Sales Manager, who got serious, described her experience applying accountability training to improve sales performance:

“After consistently applying accountability principles within our sales team, people began to flourish. Of the ten sales reps on my team, nine were promoted to district manager positions within two years and I began my journey from district sales manager to regional sales manager to vice president of sales and marketing to CEO of my division. Many of my peers pursued similar paths inside and outside the company. Accountability works, but only if you take it personally.”

Organizations around the world in every industry have experienced the same sort of success by building greater accountability among their sales people. Their stories are similar to this one. A provider of wireless services applied basic accountability principles throughout its sales organization. Within months, the impact on results was apparent—sales increased 17% in the first 90 days, profit margins increased 45% over the next several months, and customer service scores soared. Accountability works, when you apply it a positive, principled way.

To learn more about how sales organizations can apply basic accountability principles to drive sales growth and improve sales leadership, and achieve other key milestones and results, we invite you to join the Accountability Community at www.partnersinleadership.com, where you can review actual client case studies in detail.

Accountability Community is a registered trademark of Partners In Leadership, Inc.