Culture of Accountability, Do You Have One?

Article | Accountability Insights

by | Jun 13, 2012

At the core of every Culture of Accountability are people voluntarily assuming their own accountability for achieving results. Accountability is never forced upon them. Instead, they take it upon themselves, freely and enthusiastically. Driven by the mantra—What else can I do to achieve the desired results?—they continually search for new solutions. Think of the number of times this sort of accountability has led to amazing business start-ups.

Given all the recent attention and obsession with natural, organic ingredients in food, two mothers in Los Angeles assumed they would be able to find lots of organic baby food alternatives for their newborns. Wrong. When they could not find the baby food alternatives they wanted, they decided to take accountability by asking themselves, “What else can we do?” Their answer? You guessed it. They started making their own organic purees for their babies. These two women were also trained professionals; one was a local TV reporter and the other was a former chef at one of Wolfgang Puck’s restaurants. Seeing the market need and opportunity, they decided to take ownership for filling the underserved market niche: natural organic baby food. Today their baby food products are sold under the name Tasty Brand at Whole Foods, Fairway, Tops, and several other chains. Their Culture of Accountability, which began with just the two of them, has now grown into a small business that is both profitable and growing.

To learn more about how to create a Culture of Accountability in your business or organization, join our Accountability Community at www.partnersinleadership.com, where you can review the accounts of actual leaders and organizations.

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