Culture of Accountability

At the core of every Culture of Accountability are people voluntarily assuming accountability for achieving their own results. Accountability is never forced upon them. Instead, they take it upon themselves freely and enthusiastically. Driven by the mantra—What else can I do to achieve the desired results?—they continually search for new solutions. Think of the number of times this sort of accountability has led to amazing business start-ups. Consider the following example.

Two mothers in Southern California assumed they would be able to find lots of organic baby food alternatives for their newborns. They were wrong. Despite the growing demand for natural, organic ingredients in food, these mothers could not find the baby food alternatives they wanted, so they decided to take accountability for their situation by asking themselves “What else can we do?” You guessed it. They started making their own organic purees for their babies. Word began to spread along with their range of organic baby food creations.

Seeing the market need and opportunity, they decided to take ownership for filling the underserved market niche: natural organic baby food. One mother was a local TV reporter and the other was a former chef at one of Wolfgang Puck’s restaurants. Combining their training and experience, they launched a new business. Today their baby food products are sold under the name Tasty Brand at Whole Foods, Fairway, Tops, several other chains, and online. Their Culture of Accountability, which began with just the two of them, has now grown into a thriving business that is profitable, growing, and serving the needs of families nationwide.

To learn more about how to create a Culture of Accountability in your team, business, or organization, join our Accountability Community at www.partnersinleadership.com, where you can review the accounts of actual leaders and organizations.

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